This implies that the costs involved in raw material procurement, processing, packaging, storage, marketing and distribution must be kept as low as possible. Marketing and Pricing of Milk and Milk Products The price of a product in the market is an important factor influencing consumer demand.
The biggest disadvantage of direct milk sales to consumers by hawkers is the total lack of quality control and the frequent rate of adulteration of milk with dirty water, which is illegal. The shorter the channel the more likely that the consumer prices will be low and the producer will get a higher return.
Hence to be marketable, a dairy product must be competitively priced. A notable omission in the milk marketing channel obtaining in Kenya is the absence of wholesalers.
Cost of raw milk Cost of raw milk collection and transportation Cost of processing Cost of marketing and distribution Taxes and tariffs Profit margins at each stage of the marketing channel Collection, Processing and marketing margins In order to arrive at a realistic costing of a product, all those elements involved at each stage must be carefully calculated on a unit basis.
Milk producers may not necessarily benefit from a short marketing chain i. This is known as Cost Accounting. The table below shows some of the essential cost elements: Producer-dairy coop - milk transporter-processor-retailer-consumer 4 The number of intermediaries involved will have a bearing on both producer and consumer milk prices.
Retailers obtain their dairy products directly from processors. From the consumer point of view, the shorter the marketing chain, the more likely is the retail price going to be low and affordable.
However, farmers sometimes prefer selling milk to hawkers because other factors such as prompt payments and inaccessibility to formal market outlets such as producer co-operatives or lack of near by milk processing factory. This explains why, following the liberalisation of the dairy industry, direct sales of raw milk from producers to consumers channel 1 or through hawkers channel 2 has been on the increase despite the public health risks associated with the consumption of untreated milk and milk products.STEP Marketing Plan for Anchor Milk PlusEfrenEwoldEstrellaFebruary Recommended Teaching.
Milk powder Marketing Mix CONTENTS: INTRODUCTION Talk about highland milk powder, today highland milk powder product is in maturity stage with the special occasion the problem DCD in foreign milk powders.
Milk production and marketing Part 5: Markets In this, the fifth part of Milk marketing and production, you will use milk as an example to develop an understanding of how product marketing can be carried out and evaluated. This part contributes towards an understanding of Outcome H from.
Milk and Milk Products Marketing * 1.
Introduction * 2 Marketing * What is marketing? * The milk marketing channel * 3. Marketing and Pricing of Milk and Milk Products * 4 Marketing Information System and Research * 5 Feasibility Study for.
Maximize your recovery with the protein in MUSCLE MILK® shakes & powders to help you get Stronger Everyday. The joint venture also established another milk powder plant at Kabirwala, which produces skimmed milk and full-cream milk powder.
The country's impressive potential for confectionery sales led Nestlé Milkpak to establish an independent sales and distribution network for confectionery/5(8).Download