Marketing mix of godiva chocolates

What are the possible impacts of the country origin and packaging in motivating consumers to purchase Godiva chocolates? In luxury industry, clients Marketing mix of godiva chocolates the quality of the products and the brand the most.

Why or why not? If we do the standardization, the expansion of Godiva products would stopped. More Essay Examples on Marketing Rubric Godiva product available worldwide in over 80 countries around the world, operates in shops and the product over other retailers.

What strategy would you offer to the company in its global product planning decisions in terms of standardization versus adaptation? Therefore, it makes easier for consumer to obtain the products.

Marketing and Godiva Essay

Discuss whether the brand holds global brand characteristics? Godiva forecast will be in supermarkets by year. Adapting the products in China and Turkey those should be taken into consideration: May constitute more advertisement that show their lifestyle with consumption of Godiva.

There are three levels of the production: It is perfect for Marketing mix of godiva chocolates customer to gain high quality chocolates at affordable prices. The 80 years old reputation of Godiva is well established and it cannot be lowered by the launch of its low-end product.

It holds global brand characteristics because it is Available across multiple countries Using identical strategies such as principles, positioning and marketing Carrying same brand and logo Implementing various marketing mix in different countries 4. Do you think that Godiva brand could be damaged after the introduction of the new product to the lower end of the market?

Business culture Celebration of important days Food style that really enjoy deserts like sweet things Adaptation of Chinese and Turkish lifestyles Create the diet chocolates so it will attract more girl teenagers to consume Godiva. Goldman reported that the company is not compromising the quality of its chocolates.

Hence, they have to improve their strategy to attract more global customer regarding market entry, creation of new market, product specialization, culture, etc. Godiva introduced Godiva Gems at mass market with lower price to reach high level of target market.

Do you see any risks of cannibalization of this line extension for the existing product line? Being produced and packaged in Turkey may alter the image of the brand so consumers may tend to stop buying Godiva chocolates. For example, Turkish people like peanuts so we adapt it with the chocolate with more peanuts in Turkey.

Also, as the consumer behavior changed because of the unstable economy so did Godiva had to change with it. There might be a small risk of cannibalization of this line for the existing product line, but if this occurs it can be used as a strategy to capture a larger market of a different market segment.

Godiva is entering new markets like China and Turkey. Godiva should not change its strategy because if consumers trust in the Godiva brand, they would not be looking for other chocolate brands. The augmented product The non-physical part of it, is the fact that it makes a premium quality brand available in supermarkets at a lower price and the fact that it is accessible for everyday consumption.GODIVA CHOCOLATE Founded by Joseph Draps in Chocolate know for richness, premium quality, and iconic style Godiva introduced a new line of chocolates "Godiva Gems" - Standardised marketing mix (product, place, price, promotion) Negatives.

Marketing and Godiva CASE STUDY ‘’ GODIVA CHOCOLATIER AND GODIVA GEMS’’ Godiva Chocolatier is a manufacturer of premium chocolates and related products. Godiva, founded in Belgium in stockholder analysis, market segmentation, pricing strategy, extended marketing mix, promotional mix, marketing.

GODIVA Chocolatier Chocolate Gifts Delivered If you are looking to give someone an impressive gift they are guaranteed to love, then GODIVA Chocolatier is the best place to find it.

We specialize in the finest gourmet chocolates that everyone will love. Product and market analysis in chocolate industry. Print Reference this. Disclaimer: The distribution component refers to marketing mix, which emphasize on the decisions and actions contain in making products available to customers when and where they want to purchase.

Lindt chocolates have two kinds of distribution channels that. MARKETING PLAN FOR GODIVA CHOCOLATES – BISCUITS, COFFEE AND COCOA RANGE This report is the marketing plan for the biscuits, coffee and cocoa range of Godiva Chocolates for its business in the United Kingdom.5/5(1).

Godiva Chocolatier is a manufacturer of premium chocolates and related products - Marketing and Godiva introduction. Godiva, founded in Belgium inwas purchased by the Turkish Y? ld? z Holding, owner of the Ulker Group, on November 20, Godiva owns and operates more than retail boutiques and shops in the United .

Marketing mix of godiva chocolates
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