Production Concept This concept based on producing inexpensive products via mass production technique, in the context of this concept it can be seen that consumers always accepting low price products so that the company try to make good mass production and distribution system with minimum cost.
Thereby, Apple products are positioned as superior over their competitors through this pricing strategy.
Will product-oriented businesses be best positioned to respond? Apparently, the company was producing and selling an array of computer products that were redundant and confusing. The poor performance of Apple stemmed from its poor product strategy. A product-oriented company has pitfalls, not all companies are successful in this route.
Therefore, the aim of the organization is to improve production and distribution efficiency. I can also see that iPad is created under societal marketing concept because of its ability to read e-Books and writing notes or even long text with easier functionalities that satisfy users and also improves society.
But what philosopy will guide this strategy? Apple employs a retroactive and proactive approach as part of its product strategy. There were already ultrathin laptops long before Apple introduced the MacBook Air.
After all, this prudently and intricately crafted strategy has played a critical role in hurling its brand and products toward an unprecedented level of popularity Iphone marketing orientation approval. In other words, it has to consider what the society wants and will accept, now and in the future.
There are certain characteristics that are present in a marketing oriented company: Societal marketing concept This concept is same as marketing concept except that marketing concept ignores or not considering social factors while this concept considering social factors for improving society.
This means sustaining the competitive advantage in the face of constant change. Typically, it is practised with unsought goods, that is, products that consumers normally do not think of buying, such as insurances or blood donations.
But does the world actually want to see your product, does it need this mousetrap, only because it is nicer, better, cheaper? I will bet that Apple is heading towards a market oriented approach in the past few years and will continue to do so.
A company that uses this type of corporation most likely assumes that as long as it focuses on the innovation of its products they will continue to capture their market. The results are products that appear new and innovative but are still familiar or recognisable.
As said before, this carries the risk that the only focus is on creating a sale, but not on building profitable long-term customer relationships. In What the Hell is Market Oriented?Jan 21, · The 5 Marketing Concepts – Marketing Management Orientations.
While trying to build profitable relationships with target customers, management has to design an effective marketing strategy. As you have learned, the marketing management orientation a company chooses and applies depends on management’s interests and preferences.
Jul 10, · Apple was voted the overall winner of the CMO Survey Award for Marketing Excellence yet again. Apple has been selected as the winner or. Apple’s iPhone Marketing Strategy Exposed Every ambitious business owner hopes to succeed and become a leader in their niche.
The tough truth of the matter is that there is only room for one brand in the number one spot. And when you hit that spot you have to fight hard to keep it.
Marketing orientation customizes the product to be as per customer needs and wants (Anonymous, n.d.). It is also known as consumer focus.
There are three steps to becoming marketing oriented. The five different marketing management concepts (orientations): Product Concept, Production Concept, Selling Concept, Marketing Concept, Societal marketing concept. Home / The five different marketing management concepts orientation of marketing is more focusing on operation management for improving products without considering.
Home > Support > Apple > Apple iPhone 6 Plus > Lock / Unlock Screen Portrait Orientation Mode - Apple iPhone Select Your Device Lock / Unlock Screen Portrait Orientation Mode - Apple® iPhone® For the iPhone X, swipe downward from the upper-right corner.Download