In longer term, get enough resources to develop its own brand, or fully takeover an existing substitute company. Porter 5 Forces — refer to appendices on p. Ice-Fili had to prove its value. Yet to count substitute goods. Threat of entry Ice-Fili improved some sufficiency that raised the bar barriers of entry from below: Question 2 Resources— refer to appendices on p.
That let buyer to have more choice was creating far less sufficiency on cost control. Forward Integration- Set up own small distribution warehouses across geographical market locations, hire few employees in each location.
That was why regional ice cream market enjoyed growth. Strategic Positioning Model — refer to appendices on p. Invest substitute products- E. Vehicles- Acquisition Backward integration- To save storage cost of ingredients, could pay suppliers slightly more by delivering on time for production.
It was right as director aware substitute goods and lower switching cost of Buyers can threat ice-cream business. It is not Ice fili assignment to save 0.
It runs several tasks: Russia has a huge area, which may grow some specific type of plant that cannot find in other countries.
Substitutes High Threat Soft drinks, beers, chocolate, confectionaries were rising but ice-cream declined by 3. However, in a long term, Lakomka needs to sustain its life if old generation dies. Technological 1 Newly imported equipment. For a market entrant, the barrier of entry is low because customers were not sticking to a particular ice cream brand and reject the others.
To tackle significant 5. High Suppliers Power remained. If not a Star Market, Ice-Fili should not invest. Those local plant and fruit could turn into local ingredients to make a unique ice-cream that could be found in Russia only.
Supplier High Threat Imported ingredients were more expensive; National suppliers had more supplier power, price of ingredient were more expensive Buyer High Threat 1 Customers had different ice-cream products! Under Capabilities 1 Valuable Despite that is devaluation in Russian Rubles, which is a great opportunity to enter ice cream market in Russia in lower cost.
Staging- Based on priority of financial resources inflow and outflow of time sequence as follows: It is inexpensive to set, and easy to attract some visitors to visit theme park.
Ice-cream industries invested newly imported equipment to enhance infrastructure. Supplier Power 1 Ice-Fili kept suppliers only.
Under poor financial position insimply should focus traditional intangible brand Lakomka and other most profitable ice-cream!
If dry ice aboard were Stars Market, of course it was worth to invest in; if dry ice was a Question Marks market, risk was much higher.Ice-Fili Analysis. time winner of the “Product of the Year” category, Ice-Fili, is the top ice cream producer in Russia. Recently, the company is experiencing tough competition by Nestlé and regional ice cream producers.
The Russian Ice Cream market is worth $ million, with Ice Fili as the market leader. The industry concentration, determined by the market share of the four largest firms in a sector is low for Russian ice-cream industry.
It indicates that the industry is highly fragmented and competitive.
The. Ice Fili Harvard Case Words | 6 Pages. ICE-FILI CASE 1 - How attractive is the Russian ice cream industry in ? The main data about the attractiveness of this market are: The consumption is about 6 times lower than in France, Canada, US because of a different mode of consumption.
View Homework Help - Ice-Fili individual case assignment from FIN at Ellsworth Community College. Ice-Fili Individual Case Assignment Instructions: Submit your answers to.
How structurally attractive is the ice market in Russia? How is it likely to evolveStructurally attractive segments for ice cream in Russia based on growth potential is the consumption of ice cream in households, boutique restaurants and cafes which is illustrated in Exhibit 3.
At gastronomes and kiosks, there has been an over saturation of [ ].
Furthermore, Ice-cream market and dry ice-market may not share the same technologies simply based on same freezing system, Ice-Fili needed to put more effort to control its business, plus taking care the tough ice-cream competition at the same time.Download